How to Use Cheap VPS Hosting to Improve Your Website’s SEO Performance

Importance of SEO for websites

SEO is an important part of any website marketing strategy. When creating a website for your business, it’s important to pay close attention to your SEO efforts. On top of that, SEO brings organic growth that advertising just can’t, so it’s worth all the effort. Also, web hosting plays an important role in his SEO efforts, so it is important to properly research and understand each hosting solution before choosing a hosting plan. VPS hosting can play an important role in your SEO efforts. This can be a powerful aid to your overall SEO strategy. In this blog we discuss how to optimize your website for achieving the SEO goals and how cheap VPS helps in attaining the same. There are various nuances that are important in addressing how the aspects of your website is dealt with when you are finalizing and working with hosting solutions under a VPS. 

Role of VPS hosting in SEO performance

Reliability and uptime

One of the foremost critical preferences of having a VPS facilitating setup is the truth that you just get a little server of your own, so to say. Yes, the segregation of websites is virtual, and there are really other websites on the server, but your site is still autonomous of others. The issues that might exist with another site will not influence you. The speed, execution, uptime, and by and large security of your site in a VPS setup isn’t influenced by any other site that offers your server. This incorporates a bearing on SEO. There are many other details that are important in this metric. There is a lot of value that is placed on the UX as well and that way the SEO impacts on how the user experience is formulated by loading speed and ease of usability and interconnectivity. There is also an important metric of uptime and assessment by google’s crawlers on whether your site is working or not. This would positively or negatively impact your SEO. 

Speed

Another important parameter that dictates the ranking and googles rating of your SEO is the load speed of the website. Any provider, including Bing, Google, and others do not encourage websites that do not take into account the user experience with the load speeds associated with it when it takes forever for the servers to load the website. Quicker load times involve a much more active boost for your SEO efforts. People are able to access information without having to waste a lot of time on the loading of the site themselves. Even from the perspective of a user of the website, if your load speed isnt right, there will be harder times in retaining a first time user or even a returning user. VPS hosting does affect this parameter in speed of loading of site. There are simply ways in which the right hosting solutions can give you better speed at which the websites load. Customers do not wait for a long time, and thus dont leave your site. VPS hosting helps you control a lot of these mandates by increasing the ability of the operability of the website. There are the isolated resources and dedicated segments of the resources that gives faster load speeds for the webpages. When there are possible traffic surges for your website there should be the need to handle more resources and apply the same to give a seamless user experience to the individuals. Scalability is an important presence in options of VPS hosting. 

Root access

VPS hosting gives an important advantage by allowing the root access of the system. The provision of the root access allows for the complete use of the servers resources, there is therefore a greater chance for getting an authority over the requirements over the system. There is a scope for the installation for the custom software requirements and also for ease of accessing the control panel, changing configurations and other tune up the website exactly to the requirements that you would need as a user. There is also ease of installation for any third-party applications that can also be used for security configurations and developments. There is a huge impact on the SEO of the website by all the softwares and all other inputs that are possible to be added within the same. There is a lot that speaks to the trustability of the website by giving a safer and more secure approach. 

Security

The security of the website helps in multiple factors that include not just the trust of the website through the customers but also for the abilities of the SEO efforts to give fruition. There is a possibility of lapses in security setups of the website if there are shared hosting options that are used. There are a ton of opportunities for the hackers and also malware systems to gain entry into your server and software. There are files which you would contain within the business system that can be compromised if there are some issues that are brought into the server. When the website gets compromised your SEO is also definitely affected within. Therefore through VPS, there is scope for insulation from the problems that are possible within this system and there is a larger degree of control that is available over the environment that is established. There is the reduction of a possible ‘bad neighbor’ issue. The configuration of the server through can be made easier to access through the root access system and give you a larger degree of security by the choices made in the configuration of the website. 

How does VPS hosting impact your SEO?

There are many things that are important for the look into the VPS setup and the effects are present over speed, uptime, performance and the security of the websites. There is an important concern over how VPS hosting correlates to SEO. There are several criterias that search engines like google have when deciding the ranking factors for your website meeting these would result in an improvement towards the websites rankings. VPS hosting gives an added advantage in this system through an option for improving on many of the ranking criteria that are seen to be important, including the sites load speeds and other correlated ventures. There are also very affordable options in the market now for selecting good VPS hosting options that won’t break the bank and thus definitely help you improve your SEO metrics. 

How can VPS improve website performance?

Many ways exist for which the VPS providers can help address a lot of issues that are associated within website performance. Let us look at some of the methods discussed below: 

1. Browser caching – There can be scope for maintaining a downloaded web page for the future use that is requested through the browser. When the URL of the page is typed again, the cached memory can display the link on the search results through the search bar. This helps in the ease of finding the page again once it has been accessed before. 
2. Fixing broken links – When there is a visitor to a page who is trying to access the contents that are available on the website there is often a scope that the page doesn’t load, and this is a major pain point for the visitors. There are also issues often with the sites loading speed and both these instances can often lead to the user leaving the website and that leads to a loss of revenue mechanisms and other options. There is a requirement therefore to fix the broken links in the website to plug this potential loophole that can lead to a loss of potential customers. There are many methods to address the broken link issues that are existing. One would be by redirecting the customer to the homepage of the webpage, through 301 redirects. This is maintained for allowing us a scope for keeping the customer potentially longer on the webpage. If there are too many redirects however the customers will leave the webpage and that is something that should be actively looked to be fixed. VPS can help to a lot of degree to keep visitors here longer with quicker load speeds and easier management of the potential pitfalls of the broken link. 
3. Optimisation of images – Websites need to improve their page loading speeds which are associated with images. Images are usually bulk files that are quite large and therefore the better the quality of images and the size of the images the harder it is to load. But also, it is important that there are good images on the website to retain the user and not dissuade from the design of the website. In summation the major use that is required on this aspect of the website is to improve the load speeds that are associated with the images on the page. The cache memory can often be problematic for the oversized images that are present. Steps like content resizing tools can help with the image load speeds that are present. Even VPS hosting solutions with quicker recall, dedicated resources, and faster loading speeds on average would involve a better situation for the optimisation of images. 

VPS hosting factors affecting SEO

There are many factors that can be related to specifically how VPS hosting can negatively or positively impact SEO. Let us look at a few factors below:

Server location and latency

Server locations and latency that is associated with the network and connection of the server are important in the optimization of the webpage loading speeds that have a direct correlation on the SEO values that are there in the system. 

Page load speed and performance

Loading a page quickly involves a better crawl by google and other search engine operators. Furthermore, the page load speed and performance can also give a lot of added benefits that are beneficial for the SEO by providing a better connection and viability in network capacities. 

Server uptime and reliability

The server needs to be active for the webpage to work adeptly. Therefore the server being reliable and also having a greater uptime would involve a better SEO as well. Simply put, when there are crawlers on the website when your server is regularly down, the readability of the website and other associative factors that are judged are all denied and scoped out. This is important for the maintenance of website loading and other parameters. Thus a VPS hosting solution should be seen with better server uptime and reliability. 

Security and SSL certificates  

Security and SSL certificates also contribute to the SEO performance of the website. Therein VPS hosting that allows better security and also services that ensure all the factors that affect SEO are maintained should be important concerns and provided for when selecting providers and plans.

How to optimize your VPS hosting for SEO

Here are a couple of things that can be used for the improvement of different domains that we identify above. 

Choosing the right server location

Choose a server location that is best suited to the capacities and necessities of the website that is being maintained. Look at your target audience and get the matter sorted accordingly.

Ensuring regular updates and maintenance

Regular updates and maintenance also helps in server performance which then relates back to better performance of the website that is important from the perspective of the SEO of the site. There are a lot of benefits and VPS hosting solutions would help in this forum. 

Updating your VPS

The updates to the VPS’s operating system and software would help with the security and performance of the server. This might also include updating the kernel, web server, and other different softwares or things that have been put on the server. 

Optimizing your database

If the VPS is also having a database it should be optimized to the degree that it provides the best degree of performance that is available. This would look like clearing old data, or even fixing old data, tuning the parameters of the servers and creating the indexes of the server database as well. There are different tools that can be used if you are using a database on your VPS, which can work in your favor. 

A Few other things that can be looked at

• The Content Delivery Networks (CDN’s) optimisation can lead to an improvement of the website version and reduce the load on the VPN. This leads to the load times of the webpage and therefore benefiting the mandate of SEO.
• The optimisation of the webpage systems and the introduction of caching helps the website store data that is accessed frequently into its memory. The workload of the VPS is reduced accordingly and therefore there is also a benefit into the loading speed of the webpage and impacting positive performance gains that help SEO. 
• A reverse proxy offloads a lot of server loads time handling SSL termination, caching, and compression. There are a lot of tasks that can be optimize helping the server and directing efforts. 
• Ensure optimisation of the code of the website that would provide a better user experience and other ambits that affect the SEO. 
• Apply a load balancer that can help divert excess traffic to different servers which reduces downtime and also improves performance by reducing load. 
• A monitoring tool can be used to monitor the core web vitals of the server that can track the VPS hosting solutions performance and troubleshoot and improve performance as and when neeeded.

GigaPros VPS hosting and SEO performance

What Are GigaPros’ Services?

GigaPros allows affordable and reliable VPS hosting solutions. These are the major offerings:

• Shared Hosting
• VPS Hosting
• Reseller Hosting
• Cloud Hosting
• Dedicated Servers
• Domain Registration

Plans and Pricing at GigaPros VPS Solutions

Benefits of choosing GigaPros for your VPS hosting

These are some of the benefits that you get by utilizing GigaPros VPS hosting options: 

• Money Back Guarantee
• Uptime SLA Guarantee
• Zero Overselling Guarantee
• 1-Hr Response Guarantee

Conclusion

Website hosting is an important ambit within the considerations of the SEO needs that are of the website. There are many associate factors that are addressed in these situations that help and detract from possible SEO pitfalls that may exist. General ambits of performance, improvement in different factors would benefit directly a lot of important ambits that move the ambit onwards for the VPS hosting solution to fit perfectly for your needs. As we discuss there are a lot of different factors that would be needing addressed and therefore would also be interceding with SEO efforts of your organisation. Basis of choosing the right VPS hosting service should be based on those particular mandates.